25 Jan Protravel’s Asmita Singh Recognized as a Leader in Digital Marketing
Travel Leaders Group’s VP of Marketing Named to “50 Women You Need to Know in Martech 2018” List
New York, NY (Dec. 27, 2017) — Travel Leaders Group’s Asmita Singh, Vice President of Marketing and Demand Analytics, has been named one of “50 Women You Need to Know in MarTech 2018” by MarTech Exec, the trade site for executives at the intersection of the Marketing and Technology fields.
In her role with Travel Leaders Group, Singh oversees all marketing activities for the award-winning luxury travel brands Protravel International and Tzell Travel Group. Singh is responsible for building digital marketing strategies as well as operations for driving revenue growth, and designing multi-channel buyer-centric demand generation programs.
“It’s no surprise that Asmita Singh has received this well-deserved recognition,” said Gail Grimmett, President of Travel Leaders Luxury Brands. “Asmita has brought innovative thinking to our team, helping our best-in-class travel agents amplify their stories to travelers. Her expertise in multi-channel marketing has been beneficial in taking our high-end luxury travel brands to the next level.”
At Travel Leaders Group, Singh has been instrumental in the launch of Vacation.com, a new content site launched to inspire, inform and guide travelers through their planning process, making every step—from researching a destination to connecting with the ideal travel expert—as rewarding as possible.
Singh has more than 12 years of marketing experience with a focus on technology, advanced analytics and optimization. Prior to joining Travel Leaders Group, she was Vice President of Digital Experience & Marketing Optimization for PR Newswire, where she managed the global digital experience, reporting and analytics, and marketing technology teams. She has also worked with S&P and Unilever.